Would your in-house staff like to write faster, more effectively and enjoy copywriting more? From simple tricks and tips to the fundamentals of planning and structure, a tailor-made workshop puts the wordsmith’s tools into your hands.
WHAT PEOPLE SAY
CLIENTS INCLUDE SOME OF THESE WORLD LEADING FIRMS
TYPICAL COURSE OUTLINE ONE DAY WORKSHOP
Ideal for anyone who writes copy as part of their job but has never had any formal training, copywriting training is also useful for any manager who has to brief out or approve copy.
What is copywriting?
Planning your copy- how to write a creative brief
The AIDA framework to structure successful copy
Understanding your target audience
Benefits and features - what they are and how to use them
Tone of voice – how to use words to reflect your brand
Business storytelling – when and how to use it
Tips and tricks to give your copywriting a professional edge
Common amateur mistakes and how to avoid them
Getting inspiration - writing even when you're not in the mood