We work with organisations to improve conversion, customer service resolution and operational efficiency by fixing the content that sits behind websites, campaigns and AI customer service agents.

AI Consultancy

Specialised AI knowledge, content and conversation services to kickstart Customer Service agents to improve resolution rates.
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Training

Practical, plain-English training to help teams understand and use AI with confidence.
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Strategy

Clarity on where AI, content and communication can realistically deliver value.
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Copywriting

High-impact content for ecommerce products, services, high volume projects and complex customer journeys.
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About Mel Henson

Owner of Words That Sell

Mel Henson works at the intersection of customer communication, content strategy, knowledge enablement and conversation design for AI.

For more than 20 years she has helped organisations use words to drive commercial outcomes. Her work has been described as “stratospheric” in its impact on sales, engagement and customer response, and clients include global brands including Avis, Canon, Rocco Forte Hotels, Harry Potter, Interflora. Reckitts and Unilever.

Mel is a also the author of a business book on ecommerce sales and a popular international speaker at events including Digital Growth Unleashed, The Copywriters Conference, 3XE and the Direct Commerce Association.

WHAT PEOPLE SAY

“Mel is one of the few copywriters who really understands this business”

— Drayton Bird

“If you’re aiming for success, Mel is a great person to have on your team”

— Ian Morrison, R&B Distillers

“
Mel delivered the project to a very high standard ahead of the deadline and has been a pleasure to work with. I would definitely recommend her.”

— Helen Prentice, Shop.com

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