Some recent topics

Yes, a robot can write your copy

How artificial intelligence is changing copywriting

Copywriting for higher conversions
The role of copy in Conversion Rate Optimisation
Five top tips for instant sales uplifts


Speaking about Natural Language Generation - Brighton CRO, 2018

Mel, you rocked it, and I thought the topic was a great contribution to the conference. Well done!
— Duncan Heath, Strategy Director at Fresh Egg Digital - Brighton CRO.

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Speaking at the Copywriting Conference 2017

Click here to listen to a snippet from the Copywriting Conference


Speaking at Digital Growth Unleashed 2017

Digital Growth Unleashed

It was a pleasure having you as a speaker at Digital Growth Unleashed. Feedback from your audience was that it was a very good presentation with some great copywriting techniques.
— Lisa Ziegler, Conference Manager, Rising Media

Mel was one of our keynote speakers at the 3XE Conversion Conference in Dublin in February 2018. The feedback from the whole day was super - loads of people commented that Mel’s presentation was a standout!
— Anthony Quigley, Founder & Director 3XE
Speaking at 3XE Dublin 2017

3XE Dublin


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Wayne Parrot at the book launch of ‘Flicks & Clicks’ by Mel Henson

As Head of Home Shopping for Royal Mail I invited Mel to speak at one of our events. Her presentation was very professional and entertaining and full of useful information and original insights.
— The late, great Wayne Parrot, Head of New Business & Specialist Services , Royal Mail

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