Would your in-house staff like to write faster, more effectively and enjoy copywriting more? From simple tricks and tips to the fundamentals of planning and structure, a tailor-made workshop puts the wordsmith’s tools into your hands.


WHAT PEOPLE SAY


 
people.png
This is the very best business training course I have attented since setting up in business. Excellent! Well Done! Will make a real significant difference to my business, Thank you V, V. V much.
— Delegate, University of Bedfordshire
 
Thank you very much for the excellent workshop day you provided yesterday, we all learnt an enormous amount of very helpful information. We are now going full steam ahead writing copy for our new website, and I hope you will be suitably impressed when it is launched
— SUE YEEND-CURD, Head of Retail, RGB Enterprises (Royal Botanic Gardens, Kew)
 
I just wanted to thank you for the day’s training you had with Helen. 11 out of 10! I was delighted that she didn’t only learn new skills but returned inspired and amazingly motivated.
— AN MORRISON, Director, Donald Russel
 
Delegates at a workshop for the University of Bedfordshire

Delegates at a workshop for the University of Bedfordshire

 
Very many thanks for your excellent workshop yesterday. It generated so much enthusiasm and we’re very pleased with the outcome.
— ANGELA DUROSE, David Nieper Ltd

CLIENTS INCLUDE SOME OF THESE WORLD LEADING FIRMS

 
logos2-03.jpg

TYPICAL COURSE OUTLINE ONE DAY WORKSHOP

Ideal for anyone who writes copy as part of their job but has never had any formal training, copywriting training is also useful for any manager who has to brief out or approve copy.

  • What is copywriting?

  • Planning your copy- how to write a creative brief

  • The AIDA framework to structure successful copy

  • Understanding your target audience

  • Benefits and features - what they are and how to use them

  • Tone of voice – how to use words to reflect your brand

  • Business storytelling – when and how to use it

  • Tips and tricks to give your copywriting a professional edge

  • Common amateur mistakes and how to avoid them

  • Getting inspiration - writing even when you're not in the mood