Words that Sell has worked with many of Britain's best-loved mail order companies. Here are links to some of our latest work:
Product copy for The Royal Mint such as this coin www.royalmint.com/store/BritishSilver/LPAG12BF.aspx and also key-word rich articles for the ‘Discover’ section of the website http://www.royalmint.com/Discover/christmas-coin-traditions.aspx
All the copy at www.jasminesilk.co.uk
Several styles at Eric Hill, such as this cardigan www.erichill.co.uk/prodpage.asp?ProductID-10
Most of the copy on the Davy’s site (except for the wines, which are written by their wine experts) such as these case studies of trainees, www.davy.co.uk/careers/about-our-trainees.php?menuid=10&pageid=30
All copy for www.lovemydog.co.uk including the Free E-book available to download.
All the copy on www.galaxybird.co.uk
CASE STUDIES
 | Aspace - Product CopyWhen Aspace decided to launch a range of children's toys in 2009, they asked us to write the words. It was vital to capture the affectionate, yet world-wearily cynical tone of voice that has made Aspace so popular with parents. We were delighted to be called on to write dozens more copy patches for Apace toys in 2010. |
Donald Russell - Strategy and Product CopyOne of Britain's leading mail order companies, which regularly receives staggeringly high responses to its online and offline mailings. Mel Henson started writing for Donald Russell in 1998. Director Ian Morrison says,"Mel's sales copy is written so well it looks easy to compose, but of sourse there is far more skill, thought and planning to the words that sell our products. Thank you - 11 out of 10." |  |
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 | Muddy Puddles - Brand & Tone of Voice Development and Product CopyThis catalogue won a coveted ECMOD award for Muddy Puddles, and helped the company grow by 50% in 2006-7. Mel Henson worked on later catalogues and the website helping to improve response rates and average order value. The brand was sold to TP Toys in 2010. |