 | THE BEST-SELLING BUSINESS BOOK by Mel Henson of Words that Sell This highly readable book is like having someone standing by your shoulder giving you friendly advice on your website, brochure, catalogue and ads. Foreword by Nigel Swabey and endorsement by Drayton Bird with real-life case studies and original quotes from industry leaders including Dara O'Malley, Managing Director of House of Bath, Johnnie Boden, founder of Boden. Buy on Kindle or print at: http://www.amazon.co.uk/Flicks-Clicks-Create-Websites-Catalogues/dp/1907722041/ref=sr_1_1?ie=UTF8&qid=1301037796&sr=1-1 |
"This new book has everything you need to know about selling off the page, whether catalogue or web". Tim Curtis, Managing Director, Lands' End Europe
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PRESS RELEASE
March 2011
TRICKS TO WIN SALES WITH FLICKS & CLICKS
A new book by award-winning strategist and copywriter, Mel Henson, went straight into the top ten of Amazon’s “Retail Books” list when it was published on 22nd March. It also achieved no12 position in Amazon’s “Advertising Books” bestsellers list.
Flicks & Clicks is an intelligent, no-nonsense and extremely readable guide to creating websites and catalogues that sell more. It has been described by Wayne Parrott, Partnership Director, Royal Mail, as ‘both professional and entertaining – full of useful information and original insights’ and as being ‘valuable for both experienced practitioners and newcomers’ by Martin Harvey, Managing Director, Marshalls.
Published by Ecademy Press, the book includes a foreword by Nigel Swabey, Chairman, Scotts & Co, and an endorsement by Drayton Bird, bestselling author of ‘Common Sense Direct and Digital Marketing’.
Synopsis
The book provides a step-by-step guide to developing a multichannel selling business, illustrating key points with real-life examples. The reader is taken through the journey of planning websites and catalogues, from developing the pages to writing compelling sales copy, exploring the mysteries of building a brand on the way. Flicks & Clicks also explains how testing is the bedrock of ongoing success and gives lots of ideas to try out.
In this, her first book, Mel draws on her extensive experience in the industry, as a marketing strategist, copywriter and advertising executive.
Says Mel: “I’m delighted that so many people are buying the book and finding it useful. Although websites and catalogues are very different media, many of the underlying principles of success are the same. Picking up a few tricks of the trade will help both online and offline marketers get much better results for very little effort.
“The world wide web and sites like eBay have created a new breed of entrepreneurs who run successful online retail businesses. They are looking for new ways to bring in extra sales and finding that creating a catalogue drives traffic to the web and can help sell up to 60 per cent more.
“Web marketing gets a lot of attention, but there are 7,000 retail businesses in the UK that rely on a catalogue to bring in the sales. These established home shopping companies should feel more confident about transferring those skills to online marketing.”
About Mel Henson
Mel specialises in strategy and copy for websites and catalogues, and heads up the multichannel copywriting agency Words That Sell (www.wordsthatsell.co.uk).
She has written for some of Britain’s biggest names in home shopping, including Cotton Traders, David Nieper, Donald Russell, House of Bath and Turtle Mats. Several of her clients, including Aspace, Lyco, Muddy Puddles and Stocksigns, have won national ‘Best Catalogue’ awards.
Mel also runs copywriting training courses for clients including Bradshaws Direct, Davy’s Wine Bars, Kew Gardens and the University of Bedfordshire.
Before turning to copywriting, Mel was an executive with leading London advertising agencies, helping to create TV, press and radio advertising for brands such as Immac (now Veet), Melitta Coffee, Cornetto and Carte D’Or Ice Cream. She also worked at Ogilvy & Mather Direct where she learned the principles of direct marketing.
Mel is a popular speaker at industry events such as ECMOD 360 and the Catalogue Exchange Summit and is on the judging panel for the ECMOD 360 European Catalogue and Website awards. She is also an official Ambassador for Women’s Enterprise.
About Words That Sell
The agency was set up in 2004 by Mel Henson to provide a source of reliable, high quality copy for the home shopping industry. The team of writers have written thousands of 'copy patches' for retail websites and catalogues in sectors as diverse as motocross parts, light bulbs and children's raincoats. Several Words That Sell clients, including Aspace, Lyco, Muddy Puddles and Stocksigns, have won national ‘Best Catalogue’ awards.
Technical specification
Title: Flicks & Clicks. How to create websites and catalogues that sell more
Author: Mel Henson
ISBN: 978-1-907722-04-2
Size: 178mm x 254mm
Page Count: 168 pages
RRP: £14.99
Mel is available for interview
Press enquiries
Tessa Fallows, Fallows PR
www.fallowspr.co.uk
Tel: 07809 434819 email: tessa@fallowspr.co.uk
Mel Henson, Words that Sell
www.wordthatsell.co.uk
Tel: 01707 887989 email: flicks&clicks@wordsthatsell.co.uk
Mindy Gibbins-Klein, Ecademy Press
www.ecademy-press.com
Tel: 0845 003 8848 email: mindy@ecademy-press.com
For updates follow Twitter@flicksandclicks or visit www.wordsthatsell.co.uk.